Paid Media Specialist

Posted Date 4 months ago(03/06/2021 08:08)
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Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.


We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.


To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai’s only virtual helicopter tour and endorsements from a number of international sporting celebrities.

Job Description


The First Group is seeking to find a motivated, resourceful, and social-savvy individual to join our team.The suitable person will work directly with the digital marketing team to strategize, create, and execute campaigns across social media platforms, primarily on Facebook and Instagram.

Applicants should have a strong level of experience with managing paid campaigns from start to finish on Social Media.




  • Work closely with key stakeholders to understand business objectives
  • Create media plans based on business objectives to achieve desired results
  • Monitor campaigns daily and ensure they are optimized
  • Provide detailed reports and learnings to stakeholders
  • Research and competitor analysis
  • Ensure community management is done for paid ads daily
  • Work closely with design and content team to create and execute content in a timely manner
  • Analise ad performance on the websites through Google Analytics
  • Monitor content and social media listening to ensure all mentions are attended to
  • Manage Social Media influencer's
  • Provide detailed reports on conversion and traffic obtained from influencer's
  • Support organic social media management as and when required

Desired Skill & Expertise


  • Strong knowledge and understanding of Facebook Ad Manager
  • Strong knowledge and understanding of Google Analytics
  • Basic understanding of SEO
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Strong propensity to learning new concepts
  • Solid understanding of social media and marketing practices
  • Spoken and written Arabic is a plus
  • Degree in business, communications or similar   
  • Excellent written and verbal skills


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